As the Head of Business & Economics at a school in Nottingham, my aim is to share high-quality resources to save other schools time, allowing them to focus on learning
As the Head of Business & Economics at a school in Nottingham, my aim is to share high-quality resources to save other schools time, allowing them to focus on learning
This lesson provides a structured introduction to three key financial ratios: Return on Capital Employed (ROCE), Current Ratio, and Gearing, tailored specifically for A-Level Business Studies.
This resource includes a lesson powerpoint, worksheet for the last activity and a ‘cheat sheet’ for ratios in a word document.*** Answers included.***
Designed to build foundational understanding, this resource offers clear explanations, practical exercises, and essential support materials to guide students in accurately calculating and analysing each ratio.
Features:
Concise Explanations: Simplified notes for each ratio that clarify its purpose, calculation, and application, aimed at supporting thorough understanding.
Targeted Activities: Individual exercises for each ratio, encouraging hands-on learning and application, with a comprehensive, end-of-lesson activity to consolidate knowledge.
Scaffolding Resources: A help sheet is provided to support students in approaching the activities, along with full answer sets for each task to aid in self-assessment and understanding.
This resource is ideal for A-Level Business educators looking for a well-organised, accessible introduction to financial ratios, combining theoretical grounding with practical application.
If you’re curious about the quality of my resources, please see below for free versions of my lessons:
Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401
Special Offer:
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
This comprehensive bundle includes all the essential lessons covering the full specification for 3.3 Marketing Management for AQA A Level Business Studies. Each lesson is meticulously designed to ensure students grasp the critical concepts needed for success in their exams. While each lesson is tailored to its specific content, most will contain the following key features:
Included Topics:
3.3.1 Setting Marketing Objectives
Detailed exploration of marketing objectives and their alignment with overall business strategy.
3.3.2 Understanding Markets and Customers
Focus on market research, customer behaviour, and the importance of understanding your audience.
3.3.3 Segmentation, Targeting, Positioning
Comprehensive analysis of segmentation methods, targeting strategies, and positioning with real-world applications and activities.
3.3.4 Using the Marketing Mix
Thorough examination of the 7Ps of marketing, including in-depth lessons on each element: Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Key Features of the Bundle:
Full presentations with editable pre-formatted slides.
Model answers and mark schemes provided for most exam-style questions.
Recap questions with answers to consolidate learning in most lessons.
Engaging starter activities to introduce key concepts.
Real-life case studies and practical application tasks in most lessons.
Scaffolding and support for lower ability students across the bundle.
Fully aligned with the latest AQA A Level Business Studies specification.
Free Sample
If you’re curious about the quality of my resources, please see below for free versions of my lessons:
Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401
Special Offer:
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning
Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies.
This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy.
This lesson teaches the following content:
Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation.
Explanation of targeting strategies, including niche and mass marketing.
Market mapping and its importance in positioning.
Influences on choosing a target market and positioning approach.
Key features of this lesson include:
Recap questions with answers to consolidate understanding.
Engaging starter activity to introduce key concepts.
Full explanation with real-life examples from McDonald’s and Aldi.
Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies.
Editable pre-formatted slides, updated to the latest specification.
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
AQA A Level Business Studies - 3.3.4 Making Marketing Decisions: Using the Marketing Mix (9 Lessons) - Over 200 slides
This comprehensive bundle contains nine detailed lessons covering the entire specification for 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. Each lesson in this bundle includes a full presentation, model answers, and a variety of engaging activities designed to ensure students fully grasp the concepts necessary for exam success.
Included Lessons:
Introduction to the Marketing Mix
Overview of the 7Ps, key influences, and real-world application with Bosch & Toyota case studies.
Product: Boston Matrix
In-depth analysis of the Boston Matrix, with a focus on product portfolio management, featuring a Samsung case study.
Product: Product Life Cycle
Comprehensive coverage of each stage of the Product Life Cycle and its impact on key business functions, with practical application tasks.
Price
Detailed exploration of pricing strategies and their effects on marketing decisions, featuring Tesla and Netflix as real-world examples.
Promotion
Engaging lesson on various promotional strategies, with group activities and a case study on Abercrombie and Fitch.
Branding
Focused lesson on the role of branding in the marketing mix, including an exam-style case study and fun brand recognition activity.
Place – Distribution
Analysis of distribution strategies with practical examples from Cadburys and Nike, along with revision activities.
Digital Marketing & E-commerce
Detailed coverage of digital marketing and e-commerce, featuring case studies from Primark & Missguided.
Integrated Marketing Mix
Final lesson on integrating the 7Ps for a cohesive marketing strategy, with a focus on the extended marketing mix and a Carlsberg project.
Key Features of the Bundle:
Full presentations with editable pre-formatted slides.
Model answers and mark schemes provided for all exam-style questions.
Recap questions with answers to consolidate learning.
Real-life case studies and practical application tasks.
Scaffolding and support for lower ability students.
Fully aligned with the latest AQA A Level Business Studies specification.
This bundle is ideal for teachers looking to provide their students with a thorough understanding of the marketing mix and equip them with the tools needed to excel in their exams.
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
Special Offer:
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 9/9.
This lesson teaches the following content:
• How to integrate the 7Ps for a cohesive marketing strategy
• Extended marketing mix considerations
• Case study: Oura Ring Gen 3
Key features of this lesson include:
• Recap questions with answers
• MCQ practice in exam format
• Research task with a focus on integration
• Carlsberg marketing brief project
• Model example provided
• Editable slides designed for easy use in exams
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and suggested answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 8/9.
This lesson teaches the following content:
• Overview of digital marketing and e-commerce
• Impact of digital strategies on traditional marketing
• Case studies: Primark & Missguided
Key features of this lesson include:
• Recap questions with answers
• 25 mark exam question with scaffolding
• Mark scheme and model paragraph provided
• Editable slides fitting the latest exam specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 7/9.
This lesson teaches the following content:
• Distribution strategies (e.g., direct, indirect, multi-channel)
• The role of distribution in the marketing mix
• Case study: Cadburys and Nike
Key features of this lesson include:
• Recap questions with answers
• Scaffolded example of Cadburys distribution channels
• Revision activity
• 16 mark exam question with suggested answers
• Editable slides based on the latest exam trends
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case study and mark scheme included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 6/9.
This lesson teaches the following content:
• Importance of branding in the marketing mix
• How branding influences consumer perception
• Case study analysis for practical application
Key features of this lesson include:
• Recap questions with answers
• Brandnomer starter activity
• Exam-style case study with a 12 mark question
• With mark scheme
• Editable slides tailored to the latest exam requirements
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 5/9.
This lesson teaches the following content:
• Different forms of promotion and their effectiveness
• Advantages and disadvantages of various promotional methods
• Case study: Abercrombie and Fitch
Key features of this lesson include:
• Recap questions with answers
• Independent group task for deeper understanding
• Application task with provided answers
• Linking chains of analysis exercise
• Editable slides aligned with the latest specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case study, mark scheme and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 4/9.
This lesson teaches the following content:
• Key pricing strategies (e.g., penetration, skimming, competitive pricing)
• Impact of pricing decisions on overall marketing strategy
• Case studies: Tesla and Netflix
Key features of this lesson include:
• Recap questions with answers
• Research and application tasks
• Aldi case study with 16 mark question
• Scaffolding and mark scheme provided
• Updated slides fitting the latest exam specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 3/9.
This lesson teaches the following content:
• Detailed breakdown of each stage of the Product Life Cycle
• Strategic implications for marketing, finance, operations, and HR
• Application tasks with real examples
Key features of this lesson include:
• Recap questions with answers
• 25 mark exam-style question with scaffolding
• Answers provided for all activities
• Editable slides
• Case studies for real-world context
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 2/9.
This lesson teaches the following content:
• Explanation of the Boston Matrix (Stars, Question Marks, Cash Cows, Dogs)
• Impact of the Boston Matrix on marketing strategies
• Application to real-world products: Samsung
Key features of this lesson include:
• Recap questions
• Detailed discussion questions
• Case study-based 9 mark question
• Model answer with mark scheme
• Editable pre-formatted slides
• Real exam-style questions
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case studies included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 1/9.
This lesson teaches the following content:
• Overview of the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence)
• Differentiation between Consumer & Industrial products
• Factors influencing the marketing mix
• Case studies: Bosch & Toyota
Key features of this lesson include:
• Recap questions with answers
• Activities for application of concepts
• Scaffolds for understanding sub-sections
• Real-world examples
• Editable slides with pre-formatting
• Updated to the latest specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
**Paris Olympics Mascot Project Activity
**
Unlock your students’ creativity and entrepreneurial skills with the Paris Olympics Mascot Project! This engaging and comprehensive resource is designed for Year 9 students and includes everything you need for a fun and educational 2-hour activity. Whilst being designed for Year 9, it could be applied to Key Stage 3, Key Stage 4 & Key Stage 5.
Resource Overview
This teaching resource includes:
• PowerPoint Presentation: A visually engaging presentation to guide students through the project, including examples of past Olympic mascots and merchandise.
• Detailed Instructions: Step-by-step instructions for students to create a mascot, design merchandise models, and develop a marketing plan.
• Marketing Plan Worksheet: A structured sheet for students to outline their marketing plan, including target audience, product description, pricing strategy, promotion strategy, and sales channels.
Activity Breakdown
• Mascot Creation: Students will brainstorm, sketch, and create a mascot for the Paris Olympics using clay. Alternatively, students can draw their mascot if clay is not available.
• Merchandise Design: Students will design and create models of merchandise featuring their mascot, fostering creativity and practical design skills.
• Marketing Plan Development: Students will develop a marketing plan, learning key business concepts and strategic thinking.
• Display and Voting: Students present their mascots, merchandise, and marketing plans for a fun and interactive voting session involving peers and teachers.
Flexibility
While the primary activity involves clay modelling, this project can easily be adapted to a drawing activity, making it accessible with minimal materials.
Learning Outcomes
• Enhance creativity and artistic skills
• Develop teamwork and collaboration
• Learn basic marketing and business concepts
• Practice presentation and persuasive skills
Perfect for engaging students in a hands-on, cross-curricular project that blends art, design, and business education. Get your class excited about the Paris Olympics while building essential skills with this versatile and comprehensive resource!
Comprehensive lesson pack containing a full presentation and model answers included.
The lesson pack outlines all the specification of 3.3.2 Understanding markets and customers
8 lessons, 179 slides, Case Studies, Questions, Answers & Formative Assessment. I aim to make high quality lessons & my lessons are very focused on exam technique.
This lesson teaches the following content:
• Marketing Calculations
• Types of Market Research
• Value of Market Research
• Sampling
• Interpreting marketing data
• Price Elasticity of Demand
• Income Elasticity of Demand
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
Buy all resource individually:
• Calculating Market Size, Share & Growth: https://www.tes.com/teaching-resource/resource-12951569
• Types of Market Research: https://www.tes.com/teaching-resource/resource-13040149
• Types of Market Research: https://www.tes.com/teaching-resource/resource-13054410
• Sampling: https://www.tes.com/teaching-resource/resource-13054415
• Interpreting marketing data: https://www.tes.com/teaching-resource/resource-13054417
• Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401
• Income Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054420
• The Use of Data in Marketing Decision Making: https://tes.com/teaching-resource/resource-13054423
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 8/8 in 3.3.2
This lesson teaches the following content:
• Case Study & Question ‘Do you think that the use of this data will guarantee that this new product achieves high sales? Justify your answer. [16 marks]’
• Appendix (A-E) data for students to evaluate
• All based on a previous exam question to help prepare them for mocks
• Model paragraph
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 7/8 in 3.3.2
This lesson teaches the following content:
Interpreting YED
Calculating YED
Significance of YED
Value of YED
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 5/8 in 3.3.2
This lesson teaches the following content:
Correlations
Scatter Charts
Extrapolation
Confidence Intervals
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 4/8 in 3.3.2
This lesson teaches the following content:
Advantages and disadvantages of sampling
Importance of sample size
Sampling methods including Simple Random, Stratified & Stratified Quota (with a fun activity to assess)
Application of sampling to different businesses
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 3/8
This lesson teaches the following content:
Importance of market research
Purpose of market research
Limitations of market research
Market research & success of an organisation
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.